Ipsos globala studie om shopping-beteende

Ökningen av näthandel sammanfaller med en nedgång i närvaro och användning av fysiska detaljhandelsföretag - enligt en studie som undersöker förändringar i shoppingbeteende och miljöer. Utförd av Ipsos Global Advisor i 24 länder runt om i världen.

Ipsos globala studie om shopping-beteende

The desertification of Main Street - where has everybody gone?

 

Consumers report seeing fewer traditional “Main Street” businesses while they are increasingly resorting to digital and convenience-focused alternatives. The types of establishments that are most markedly vanishing from local shopping areas are: bookstores (reportedly seen less often by 39% of the more than 19,000 consumers surveyed globally), newsstands (37%) and furniture stores (34%). In contrast, people are reporting seeing more or just as many drugstores and pharmacies (73%), stores or restaurants selling readily-prepared or takeout food (66%), and any type of chain or franchise store (66%).

 

  • A quarter of global respondents (25%) say they have seen more stores and restaurants selling readily-prepared or takeout food in the last three years.
    • Nearly two in five Colombians (79%) say they have seen more or just as many stores or restaurants selling readily prepared or takeout food, narrowly passing China (78%) and Mexico (78%).
  • Notably, the same number (25%) say they have also seen more empty or vacant stores.
    • In Japan and Great Britain, 65% say they have seen empty or vacant stores more or as often as they did three years ago, closely followed by Spain (62%).

Sparking these changes in local shopping areas, consumers report shopping online more often than they did three years ago.

  • On the whole, consumers in China, Great Britain, and Poland are those most likely to report shopping online more or as often as they did three years ago. Peru, Hungary and Serbia tend to show the lowest proportions of consumers who say so.
  • Only 45% of people report banking in person more or as often as they did three years ago. Nearly three quarters of people from the 24-country study report banking online more or as often as they did three years ago (71%).
  • Just 35% say they buy print newspapers or magazines more or as often as they did three years ago while just as many say they buy them less often.
  • Topping the list of in-person purchases, 77% report buying food in person more or as often as they did three years ago. This is followed by 71% for shopping at large retail stores and 67% for shopping at small retail stores.

As shopping habits change, so do self-reported social and personal activities conducted about town. 

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