Media research
Media research strongly contributed to the Ipsos reputation
for quality and innovation. This activity is now offered in more
than 25 countries under the Ipsos MediaCT The Media, Content and
Technology Research Specialists brand name. This new business
line integrates traditional media segments with telecoms,
entertainment and technology, aiming to complement research in
media and content with that into new distribution channels.
Ipsos MediaCT's dedicated teams develop strategies in order
to:
- Inform editorial and media marketing decision makers about the
expectations, tastes and behavior of readers, listeners, viewers
and Internet users,
- And provide companies and their advisers with precise knowledge
of the media best suited to reach their target audiences.
As a leader in Europe, Latin America
and the Middle East, Ipsos companies also conduct national and international
proprietary surveys on specific target audiences. Read
more.
Contact:
Richard Silman,
CEO Ipsos MediaCT