Ipsos Marketing
The Innovation and Brand Research Specialists
Fast,
Relevant Solutions
Ipsos Marketing, The Innovation and Brand Research
Specialists, provides strategic or tactical information about markets and
brands, whether to launch new products, understand consumer behaviour or
analyse and track brand performances in their market. Expert teams in
Consumer Goods, Industry & Services, Shopper & Retail, Health and
Qualitative divisions offer the benefit of high value-added business
solutions, including forecasting, modelling, market knowledge and consumer
insights. We collect data by mail and phone, through the Internet and in person,
and through large pre-recruited consumer panels.
Launching new products
Ipsos
Vantis in the United States and Ipsos
Novaction, through its Designor product, model expected sales volumes using
simulated market tests. This capability is ideal for companies in the services
sector as well as those operating in mass markets, such as consumer electronics,
IT, automobile, and consumer durables.
Ipsos-Evolution
is a range of quantitative research solutions covering all
stages of brand
and market development, including:
Market studies / behaviour and attitudes
Brand health and positioning
Concept, product, pack, price and range optimisation.
Discover a sample of our products :
Pack Evolution
Market Evolution
Concept Evolution
Behavioral Analysis and Advanced Analytics
This
know-how is offered in Europe by Ipsos Marketing, in North America by
Ipsos Insight, and Ipsos Reid,
and in Latin America through Ipsos
Novaction.
In addition, Ipsos Insight,
the Worldwide Qualitative Research Company, has responsibility for homogenising
qualitative methods, and for the technical and commercial coordination of the
research.
Global Retail and
Shopper Research
It's about influencing shoppers at the point of purchase
Shopaholics
in the truest sense, our Retail and Shopper specialists are passionate about shopping.
Our dedicated team of experts make it their business to understand the motivations
and behaviour of shoppers around the world, thus enabling both retailers and manufacturers
to realize the enormous potential of the point of purchase medium.
In partnership
with our clients, we integrate quantitative and qualitative research with in-store
observation and hard sales data to provide a complete picture to meet our clients'
strategic or tactical requirements.
Our key point of difference is in converting
data into shopper driven retail strategies which increase sales.
Read
more
Ipsos Global Shopper has four regional centres of excellence and
a Global Knowledge Centre based in the UK:
Contact : Gill
Aitchison Tel + 44 208 861 8223
or Heather
McCarthy Tel +44 208 080 6107
The creation of commercial brands
In France, Ipsos Insight Marques specialises in the creation of commercial
brands. This business has created many well-known brands,
including: Eurostar (SNCF), Candia (Yoplait), Vizir (Procter & Gamble), Tsar
(Van Cleef & Arpels) and Touareg (Wolkswagen).
To find out about our
capabilities in your country please select one of the following from our menu,
or contact us with a specific request.