Media research

Ipsos is a pioneer in media research. Ipsos companies are all involved in audience measurement surveys for the major print, radio and television media in Europe, Latin America, and Middle East. 

Both qualitative and quantitative methods are used to offer the best research solutions.

Sample Products & Services

Our experts conduct two forms of research:

  • Syndicated surveys: Major media measurement contracts and large scale specialist audience surveys, e.g., decision-makers, company executives, high income earners, shareholders.
  • Ad-hoc research: Custom research for media, agencies and advertisers, addressing a range of issues: editorial/ programming, advertising, audience profiling, market positioning, new product and program development and strategic issues.

Main surveys conducted after calls for tenders

  • La France des Cadres Actifs (France)
  • La France des Hauts Revenus (France)
  • Les Professionnels des Marchés Financiers (France)
  • Les Individuels des Marchés Financiers (France)
  • L'audience de la Presse Pharmaceutique (France)
  • L'audience de la Presse Médicale (France)
  • Ipsos IT 2005
  • Europe 2005
  • European Business Readership Survey
  • Asian Business Readership Survey
  • Australian Business Readership Survey (2005)
  • Japan Business Readership Survey
  • US Business Readership Survey (2005-2006)
  • Estudos Marplan (Brazil)
  • Media Max (Mexico)
  • Multimedia Branding Study (Mexico)
  • Profiling 2005 (France)
  • ImpART (UK)

Main Ipsos surveys

  • Etudes d'audience de la Presse Quotidienne (France)
  • Etude d'audience de la Presse Magazine (France)
  • NRS - National Readership Survey - (UK)
  • NRS - National Readership Survey - (Hungary)
  • The British Business Survey (UK)
  • Quality of Reading Survey (UK)
  • QRS - Quality of Reading Survey (UK)
  • Audipress (Italy)
  • Media Analysis (Germany)
  • Media Analysis (Hungary)
  • Latin American Professionals & Executives Survey
  • EGM-Estudio General de Medios (Argentina, Brazil, Chile, Spain, Mexico)
  • EGM Kids (Argentina, Brazil, Spain, Mexico)
  • Radio Joint Audience Research (UK)
  • BARB - Broadcasters' Audience Reaction Barometer - (Uk)
  • Young View (UK)
  • Audience Reaction Tracker (UK)
  • Teachers TV (UK)
  • S4C Audience Reaction (UK)
  • DART - Digital Audience Research Tracker TV (UK)
  • TV Audience Measurement Survey (Lebanon)

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