Ipsos Solutions
At the European level, Ipsos Observer proposes
a complete range of international capabilities and tools. It includes Capibus
Europe, Ipsos Access Panels Europe, the International CatiCentre. Same facilities
are proposed by Ipsos companies in North America.
Online and computer-assisted data collection
Omnibus Surveys
Panels and Interactive
Services
Online and computer-assisted data collection
Ipsos has been a pioneer from the outset, investing heavily in its people,
new methodologies and technology. Our quantitative data collection toolbox includes
in-person, mail, phone, household panel, and Internet capabilities.
Today
Ipsos has CATI centers in 22 countries, i.e. a total of more than 3000
interviewers stations equipped with predictive dialling systems.
CAPI
technology is used throughout Europe where 2600 interviewers have laptops
including 2000 with multimedia facilities. In North America data is generally
collected by telephone or mail and increasingly through the Internet.
Contracts
for quantitative research are mostly national in scope, but demand for multinational
surveys is growing rapidly. In response, Ipsos has created its International
CatiCentre in London. This is a multilingual centre dedicated entirely to
international telephone surveys. With the Virtual CatiCentre, the Group's
ability to conduct international surveys from a single centre now includes North
America. Contact Tony Harper.
Omnibus surveys
This method involves bringing together
several clients with shared interests — and pooling their questions — so that
the administrative costs of the research can be shared.
Ipsos was the first
research group to offer a European omnibus "Capibus Europe",
which is conducted in the homes of interviewees using the CAPI system. Carried
out each week with a continuously renewed sample of 6,000 people, Capibus Europe
covers five major countries.
Similar tools have been launched in Central
Europe the "Eastern European Omnibus", in Asia the "Asia
PacificOmnibus", in partnership with local research companies, in Latin
America with the Ipsos Bus Brazil, and in the Middle East. Contact Tony
Harper, and Oliviero Marchese.
Omnibus
surveys are also carried out by Ipsos North America using telephone (CATI system)
and on-line data collection systems, monthly or weekly. Contact Chris
Deeney.
Ipsos Global Express is a quarterly omnibus survey of up to
50 countries, conducted by Ipsos Reid through its worldwide network of research
partners. Global Express an indispensable tool for researchers, marketing professionals,
and senior executives who require current, comprehensive, and reliable information
on consumer attitudes and behaviors throughout the world. Contact Michel
McClymont.
Others to choose from:
Capibus Europe (weekly)
Express Europe (CATI-based, weekly)
I-Omnibus (online, weekly)
Ipsos Express
(U.S. phone, weekly)
Ipsos Express (Canada, phone, weekly)
Ipsos Express
(U.S. online, weekly)
Panels and Interactive Services:
Access
panels are made up of selected individuals who agree to take part regularly in
surveys, usually by completing questionnaires sent directly to their homes, by
mail or online. The Ipsos companies in Canada and the United States, and now in
Europe, led with Internet-based research by creating online access panels of internet-enable
households willing to take part in our surveys.
Ipsos has access to a total
of 1,500,000 househlods, and to 2,700,000 Internet linked homes.
In Europe, contact Andrei Postoaca,
Worldwide Ipsos Access Panels