Products and Solutions for Europe

Advertising

Ipsos ASI is the premier provider of global advertising research solutions, offering insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts.
Visit www.ipsos-asi.com to view the company's full range of advertising research tools and services.

Contact Alex Gronberger

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Marketing

Ipsos Insight: a complete range of standardized products, for relevant and fast data in Europe and worldwide, at all stages of brands and/or products development [U&A, Behaviour, Brand analysis, concept optimisation, price study, packaging test]

Contact Pierre Le Manh

Ipsos Novaction & Vantis:

Ipsos Novaction & Vantis help many of the world's leading marketers increase profits by improving their new product ideas and core brand strategies.

  • Designor - World`s leading competitive simulated test market
  • Perceptor - Competitive brand positioning strategy
  • Sales Builder - PULL & PUSH Marketing Mix model to maximise Return on market Investments

Contact: Carlo Oldrini

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Media

Main media research and products at the European level:

  • Survey of magazine readership (France)
  • NRS - National Readership Survey (UK)
  • NRS - National Readership Survey (Hungary)
  • The British Business Survey (UK)
  • QRS - Quality of Reading Survey (UK)
  • Audipress (Italy)
  • Media Analysis (Germany)
  • Radio Joint Audience Research (UK)
  • Young View (UK)
  • Audience Reaction Tracker (UK)
  • Teacher's TV (UK)
  • S4C Audience Reaction (UK)
  • EGM - Estudio General de Medios (Spain)
  • EGM Kids (Spain)
  • BARB - Broadcasters' Audience Reaction Barometer - (UK)
  • DART - Digital Audience Research Tracker TV (UK)
  • Media Analysis (Hungary)
  • Europe 2005
  • European Business Readership Survey
  • La France des Cadres Actifs (French Businessmen Survey) (France)
  • La France des Hauts Revenus (High Income Survey) (France)
  • Les Professionnels des Marchés Financiers (Survey of Financial Market Professionals) (France)
  • Les Individuels des Marchés Financiers (Survey of individual investors in Financial Markets) (France)
  • L'Audience de la Presse Pharmaceutique (Pharmaceutical Press Readership Survey) (France)
  • L'Audience de la Presse Médicale (Pharmaceutical Press Readership survey) (France)
  • Ipsos IT
  • Profiling (France)
  • ImpART (UK)

Contact : Richard Silman

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Opinion and Public Affairs

Ipsos Public Affairs worldwide and Ipsos MORI in the UK conduct social and corporate research and propose global research products:

  • European Public Opinion Trends (6 countries), 
  • European Consumer Index (8 countries), 
  • Trend Observer (United States, France, Japan and the United Kingdom),
  • World Monitor

Contact Brian Gosschalk

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Customer Relationship Management

Ipsos Loyalty takes the discussion of customer satisfaction to where it should be - the impact on your business results. The Ipsos Loyalty integrated suite of research solutions can help you increase Customer Satisfaction and Loyalty through developing strategic and tactical action.

They also provide with RED - Representative Employee Data - solutions for International Research.

To learn more, visit the Ipsos Loyalty website.

Contact Henri Wallard

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Expertise for international research

Ipsos' added values resides in its technical expertise and the quality of the information and recommandations that it provides for its clients.  Ipsos has harmonised its data collection services and has only one objective: to meet global brand marketing needs by providing genuinely comparable research solutions across boundaries.

 

Access Panels

Ipsos Access Panels allows you easy and cost-effective access to over 409,000 households and 855,000 individuals across the main countries of Europe. The panels are made up of randomly selected households, representative of the population of each country. As we have already collected many household and behavioural details from the panel households, we can pre-select a sample to easily reach even low incidence targets. Most of our work is multi-country, so we have extensive experience of co-ordinating studies across Europe.

Contact Andrei Postoaca

 

European CATI Centre

Located in London, the CatiCentre was custom built exclusively for the purpose of conducting international projects, and all our facilities have been designed with this one objective in mind.

  • Our interviewers are all trained "mother tongue" nationals, and our supervisory staff, drawn from many nationals, are all linguists.
  • Remote monitoring allows you to log into your survey while it happens.
  • The use of auto diallers radically improves strike rates and reduces costs.
  • Verbatim responses can be digitally captured and stored.
  • The Virtual International CatiCentre (Vic): With the Vic, the Group's capacity to conduct international surveys co-ordinated from a single centre now includes North America.

Contact Robert Kirby

 

Main Omnibus Surveys

  • Capibus Europe : 6,000 face-to-face interviews conducted weekly in France, UK, Germany, Italy and Spain.
  • The Eastern European Omnibus : 12,000 face-to-face interviews conducted each month in Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and Ukraine.
  • Express Europe : 5,545 telephone interviews conducted on a weekly basis in France, UK, Germany, Italy, Spain and Sweden - and 4,000 telephone interviews on a monthly basis in Italy.
  • i:omnibus Europe: 5,000 interviews conducted on a weekly basis in France, Germany, Sweden, UK and Netherland.

Contact: Oliviero Marchese

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