Products and Solutions for Latin America

Advertising

  • Ipsos ASI is the Worldwide leader in evaluation of advertising effectiveness. The company is present with dedicated teams in Argentina, Brazil, Mexico, Chile and Venezuela.
  • Access to tools for the evaluation of the entire creative development cycle, from concepts to ready-to-air commercials, with rapid evaluations and continuous monitoring.
  • Employs simple, agile and norm-oriented methods with extensively validated results in the real environment of the marketplace.
  • To learn more, visit www.ipsos-asi.com.

Products

  • Next* Idea (Evaluation of Creative Routes)
  • Pre-test (Next* TV, Next* Internet)
  • Post-test (STC)
  • Kids Test (Pre- and Post-testing)
  • Continuous Advertising Tracking (IPSAM)

Contact Marcio Saliby

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Marketing

All Ipsos companies in Latin America are involved in marketing research. 
Ipsos Insight companies propose full expertise in quantitative and qualitative research.

Ad hoc Research (Quali & Quanti) and Models

The origin in Simulated Test Market (STM) provided a special vision of the interaction between mix variables and key factors involved in the success of brands. From this perspective we are able to develop integrated solutions for each stage of the innovation process.

Besides the ongoing search for innovative approaches to traditional research, Ipsos Insight has developed its own tools for specific information needs.

In qualitative studies we make use of projective techniques and methods specially developed by Ipsos, a pioneer in the use of semiotics as applied to marketing. These techniques include Problem Solving and Métode d'Anticipation for the generation of new ideas, and VEEP (Visual Equity Evaluation Programme), which identifies visual properties.

The use of constantly updated statistical tools allows for the application of advanced segmentation techniques in tandem with modelling to determine Market Drivers, Brand Equity, Positioning and Loyalty Strategies (Brand Builder and Perceptor). Among the various tools available to us are Eyetracking, for the evaluation of packaging and visual communication; price elasticity models (PEM) using Choice-Based Measurement; Conjoint Analysis; Concept Evolution based on normative screening of concepts derived from an ample database; STM - Simulated Test Market, for the determination of potential by means of volumetric models, a widely successful method validated throughout Latin America.

QUALITATIVE STUDIES

  • Focus Groups / In-depth Interviews
  • Eyebrow Technique (in-home, in-trade)
  • VEEP - Visual Equity Evaluation Programme
  • Semiotics
  • Web Workshop (Site Design & Concept Evaluation)
  • Methode D'Antecipation

QUANTITATIVE STUDIES

  • Brand Builder (Brand DNA)
  • Image Studies
  • Habits & Attitudes Research
  • Product Tests (formula, packaging, fragrance, flavour)
  • Product Clinics
  • Concept Evolution - Screening of Concepts
  • Price Evolution - (elasticity/forecast ansd sensitivity)
  • Conjoint / Disaggregate Discrete Choice Models/ACA
  • Eyetracking (packaging, print media, outdoor panels, web sites)

MARKET MODELS/ADVANCED ANALYTICS

  • Perceptor ( Positioning Strategy)
  • Scan Detector (Volumetric Evaluation of Concepts -STM )
  • Designor (Sales Potential -STM)
  • Brand Health cHeck - Market mix modelling
  • Complex buying decisions - For undles line up eatures using Turff analysys, ACA etc

Contact Alexandre Catelan

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Media

Ipsos in Latin America is the Absolute Reference in Media Studies

  • EGM Marplan
    Media (newspapers, magazines, broadcast and subscription TV, radio, cinema, theatre and Internet) purchase habits, psychographics, life style, demographics and consumption by categories of products and services - the most complete single-source database. For Brazil, Argentina, Chile, Costa Rica, Guatemala, Mexico and Uruguay. Probabilistic sample of over 166,000 cases a year .
  • EGM Kids
    Kids (6 to 12 years) Media (newspapers, magazines, broadcast and subscription TV, radio, cinema, theatre and Internet) and Consumption Habits in Argentina Chile, and Mexico.
  • Latin American Professionals & Executives Survey
    Professionals & Executives (up to 3rd level in their companies) Media (newspapers, magazines, broadcast and subscription TV, radio, cinema, theatre and Internet) business buying decisions and Consumption Habits in Argentina, Brazil, Chile, and Mexico. 4,300 interviews
  • Outdoor Studies
    The most comprehensive methodologies and software for outdoor media planning.
  • Media Ad Hoc Studies
    Quantitative Studies: ' New Ideas Selection, Price Sensitivity and Price Evolution Model, and Media Positioning Model
    Qualitative Studies: ' Problem Solving, Anticipation & Concept Lab

Contact Carlos de Zuniga

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Opinion

Ipsos-Mora Y Araujo in Argentina, Ipsos Public Affairs in Brazil and Ipsos-Bimsa in Mexico offer a strong expertise in opinion research.

  • Focus: the citizen.
  • How he informs himself about the world, society, institutions and corporations.
  • The information acquired and retained.
  • How the information is used to define needs and priorities, to form opinions and attitudes, and to take voting decisions.

Areas of Activity

  • Corporate Image/Reputation ( with consumers, employees, shareholders, opinion makers, etc.).
  • Internal Climate.
  • Crisis Management.
  • Public Opinion
  • Social and Political issues
  • Evaluation and Monitoring of Public Services.

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CSM / CRM

Ipsos Loyalty : high experienced teams dedicated to quality and customer satisfaction measurement research. 

Our analytical model takes into consideration the overall process of client satisfaction and loyalty and enables us to:

  • optimise the loyalty and profitability of a client's customers, prevent customers from deserting, and determine the profile of customers at risk;
  • identify the relevant drivers of customer satisfaction, analyse the true message underlying customer complaints and grievances;
  • monitor the fulfilment of customer service standards.

Products

  • CESAR Technique (Customer Experience and Satisfaction Analysis and Return)
  • Satisfactor (Satisfaction Control and Optimization Model)
  • Preventive Studies (Identification of Real Causes of Customer Desertion)
  • ADN (Identification of Relevant Needs and Drivers)
  • Interface (Analysis of Complaints and Grievances)
  • Mystery Shopper (Control of Service Quality Standards)

Contact Jose Roberto Labinas

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