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Market Strategy & Understanding
Market Strategy & Understanding
Strategisk Rådgivning
Håndter komplekse forretningsudfordringer og definer vækststrategien med en blanding af data, indsigt og rådgivning.
Forbrugere & Brands
  • Management Consulting
  • Brand Growth
  • Market Strategy
  • Market Understanding
Market Strategy & Understanding
Brand Positionering & Vækst
Optimer jeres brands positionering, portefølje og vækstpotentiale.
Forbrugere & Brands
  • Brand Growth
  • Brand Positioning
  • Market Strategy
  • Market Understanding
Market Strategy & Understanding
Shopper / Path to Purchase (P2P)
Skab øget salg i et marked med omnichannel og disruption.
Forbrugere & Brands
  • Shopperadfærd
  • Detailhandel
  • Shopper Research
  • Path to Purchase
Market Strategy & Understanding
Markedsanalyse (U&A)
Forstå udviklingen i markedet og identificer de bedste vækstmuligheder.
Forbrugere & Brands
  • Market Understanding
  • Market Strategy
  • Markedsindsigt
  • Segmentering
Market Strategy & Understanding
Prisanalyse & Conjoint
Afslør dine kunders præferencer og priselasticitet med prisanalyse og conjoint.
Forbrugere & Brands
  • Conjoint
  • Prisstudie
Market Strategy & Understanding
Segmentering & Demand Spaces
En god segmentering er rygraden i din forretningsforståelse.
Forbrugere & Brands
  • Segmentering
Innovation
Innovation
Produkttest
Vi hjælper jer med at udvikle stærke produkter.
Forbrugere & Brands
  • Produkttest
  • Produktudvikling
  • Innovation
  • Product Testing
Innovation
Emballagetest
Vi evaluerer, optimerer og estimerer potentialet for jeres emballage.
Forbrugere & Brands
  • Emballagetest
  • Innovation
  • Packaging Research
Innovation
Innovation & Salgspotentiale
Vi tester jeres innovationer og estimerer salgspotentialet.
Forbrugere & Brands
  • Innovation
Creative Excellence
Creative Excellence
Kampagne- & Reklameudvikling
Udvikling af stærke reklamer og kampagner med de rette indsigter.
Forbrugere & Brands
  • Kommunikation
  • Reklamer
Creative Excellence
Kampagne- & Reklameanalyse
Test, analyse og optimering af det kreative potentiale i jeres kampagner og reklamer.
Forbrugere & Brands
  • Kommunikation
Creative Excellence
Kampagne- & Reklameeffektmåling
Tracking, der overvåger og optimerer jeres kampagner og reklamer live.
Forbrugere & Brands
  • Kommunikation
  • Reklamer
Brand Tracking
Brand Tracking
Brand Tracking
Med brand tracking fra Ipsos får du de rette værktøjer og indsigter til at styre og udvikle jeres brand.
Forbrugere & Brands
  • Brandmåling 
  • Brand Tracking
  • Brand Activation Tracking
  • Brand Health Tracking
  • Brand Growth
Brand Tracking
Brand Value
Brand value: Forstå hvad der skaber værdi for jeres brand
Forbrugere & Brands
  • Brand Equity
  • Brand Tracking
  • Brand Equity Measurement
  • Brand Health Tracking
Marketing Management Analytics
Marketing Management Analytics
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Forbrugere & Brands
Marketing Management Analytics
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Forbrugere & Brands
  • Digital markedsføring
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Forbrugere & Brands
  • Forbrugeradfærd
Retail & Consumer Intelligence
Retail Capabilities
Providing actionable insights and understanding of retail realities.
Forbrugere & Brands
  • Shopper
Retail Performance
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Forbrugere & Brands
  • Detailhandel
  • Shopperadfærd
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Forbrugere & Brands
  • Shopper
Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Forbrugere & Brands
  • Shopper
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Forbrugere & Brands
  • Detailhandel
  • Shopperadfærd
Retail Performance
Behaviour Insights
Understanding the route to customer engagement.
Forbrugere & Brands
  • Shopperadfærd
Public Affairs
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Borgere
  • Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Borgere
  • Public Affairs
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Borgere
  • Public Affairs
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Borgere
  • Public Affairs
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Borgere
  • Public Affairs
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Borgere
  • Corporate Reputation
Healthcare
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Læger & Patienter
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Læger & Patienter
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Læger & Patienter
Kvalitative analyser
Kvalitative analyser
Fokusgrupper & Dybdeinterviews
Opnå et dybere kendskab til forbrugerne gennem fokusgrupper og interviews.
Kompetencer
  • Reklamer
  • Kvalitativ analyse
Kvalitative analyser
Data Curation
Fra adskillige datakilder til brugbare indsigter med Data Curation.
Kompetencer
  • Kvalitativ analyse
  • Curation
  • Data Curation
Kvalitative analyser
Online Communities
Få direkte adgang til forbrugerne med vores Online Communities.
Kompetencer
  • Online Community
  • Kvalitativ analyse
  • Community
Kvalitative analyser
Etnografi, Antropologi & Immersion
Et ufiltreret indblik i mennesker og deres kultur.
Kompetencer
  • Etnografi
  • Kvalitativ analyse
Kvalitative analyser
Co-creation
Interaktive co-creation sessioner med dine kunder.
Kompetencer
  • Kvalitativ analyse
Kvalitative analyser
Workshops
Få aktiveret de nye indsigter internt i organisationen.
Kompetencer
  • Kvalitativ analyse
Social Intelligence
Social Intelligence
Social Listening
Markedsledende værktøjer inden for Social Listening.
Kompetencer
  • Social Listening
  • Social Media Analytics
  • Social Intelligence
  • Social Intelligence Analytics
Social Intelligence
Social Media Mining & Data Science
Skab mening i de ustrukturerede data.
Kompetencer
  • Social Intelligence
  • Big Data
  • Social Media Analytics
Social Intelligence
Social Media Research & Insight Services
Fra brugergenereret indhold til strategisk markedsindsigt.
Kompetencer
  • Social Intelligence
  • Social Media Analytics
Observer
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Forbrugere & Brands
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Forbrugere & Brands
  • Dataindsamling
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Forbrugere & Brands
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Forbrugere & Brands
Observer
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Forbrugere & Brands
  • Forbrugeradfærd
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Kompetencer
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Forbrugere & Brands
  • Brugeroplevelse
  • User Experience
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
  • Radio
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Kunder & Medarbejdere
  • Cross Media
  • Medier
  • Mediemåling
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
  • Reklamer
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Kunder & Medarbejdere
  • Medier
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
  • Nøgleinfluenter
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Kunder & Medarbejdere
  • Medier
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Kunder & Medarbejdere
  • Kundeoplevelse
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Kunder & Medarbejdere
  • Kundeoplevelse
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Kunder & Medarbejdere
  • Kundeoplevelse
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Kunder & Medarbejdere
  • Kundeoplevelse
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Kunder & Medarbejdere
  • Mystery Shopping
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Kunder & Medarbejdere
  • Medarbejdere
Global Science Organisation
Global Science Organisation
Globale forsknings- og udviklingscentre
Vi sikrer jer de mest innovative løsninger i verden gennem samarbejde med førende akademikere og universitetsprogrammer.
Kompetencer
  • Neurovidenskab
Respondent Access
Respondent Access
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Kompetencer