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Market Strategy & Understanding
Market Strategy & Understanding
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Forbrugere & Brands
  • Management Consulting
  • Brand Growth
  • Innovation
  • Market Strategy
  • Market Understanding
Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Forbrugere & Brands
  • Brand Growth
  • Brand Positioning
  • Market Strategy
  • Market Understanding
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Forbrugere & Brands
  • Shopperadfærd
  • Detailhandel
  • Shopper Research
  • Path to Purchase
  • Market Understanding
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Forbrugere & Brands
  • Market Understanding
  • Market Strategy
  • Markedsindsigt
  • Segmentering
Innovation
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Forbrugere & Brands
  • Produkttest
  • Produktudvikling
  • Innovation
  • Product Testing
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Forbrugere & Brands
  • Emballagetest
  • Innovation
  • Packaging Research
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Forbrugere & Brands
  • Innovation
Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Forbrugere & Brands
  • Kommunikation
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Forbrugere & Brands
  • Kommunikation
  • Reklamer
Creative Excellence
Creative Development
Build the campaign strategy.
Forbrugere & Brands
  • Kommunikation
  • Reklamer
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Forbrugere & Brands
  • Brandmåling 
  • Brand Tracking
  • Brand Activation Tracking
  • Brand Health Tracking
  • Brand Growth
Brand Health Tracking
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Forbrugere & Brands
  • Brand Equity
  • Brand Tracking
  • Brand Equity Measurement
  • Brand Health Tracking
Ipsos MMA
Ipsos MMA
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Forbrugere & Brands
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Forbrugere & Brands
  • Digital markedsføring
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Forbrugere & Brands
  • Forbrugeradfærd
Retail & Consumer Intelligence
Retail Capabilities
Providing actionable insights and understanding of retail realities.
Forbrugere & Brands
  • Shopper
Retail Performance
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Forbrugere & Brands
  • Shopper
Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Forbrugere & Brands
  • Shopper
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Forbrugere & Brands
  • Detailhandel
  • Shopperadfærd
Retail Performance
Behaviour Insights
Understanding the route to customer engagement.
Forbrugere & Brands
  • Shopperadfærd
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Forbrugere & Brands
  • Detailhandel
  • Shopperadfærd
Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Borgere
  • Public Affairs
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Borgere
  • Public Affairs
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Borgere
  • Public Affairs
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Borgere
  • Public Affairs
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Borgere
  • Public Affairs
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Borgere
  • Corporate Reputation
Healthcare
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Læger & Patienter
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Læger & Patienter
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Læger & Patienter
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Kompetencer
  • Online Community
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Kompetencer
  • Etnografi
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Kompetencer
  • Kvalitativ analyse
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Kompetencer
  • Kvalitativ analyse
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Kompetencer
  • Reklamer
  • Kvalitativ analyse
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Kompetencer
  • Kvalitativ analyse
Social Intelligence Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Kompetencer
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Kompetencer
  • Social Intelligence
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Kompetencer
  • Social Intelligence
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Forbrugere & Brands
  • Dataindsamling
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Forbrugere & Brands
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Forbrugere & Brands
Observer
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Forbrugere & Brands
  • Forbrugeradfærd
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Forbrugere & Brands
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Kompetencer
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Forbrugere & Brands
  • Brugeroplevelse
  • User Experience
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
  • Radio
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Kunder & Medarbejdere
  • Cross Media
  • Medier
  • Mediemåling
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
  • Reklamer
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Kunder & Medarbejdere
  • Medier
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Kunder & Medarbejdere
  • Medier
  • Mediemåling
  • Nøgleinfluenter
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Kunder & Medarbejdere
  • Medier
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Kunder & Medarbejdere
  • Kundeoplevelse
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Kunder & Medarbejdere
  • Kundeoplevelse
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Kunder & Medarbejdere
  • Kundeoplevelse
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Kunder & Medarbejdere
  • Kundeoplevelse
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Kunder & Medarbejdere
  • Mystery Shopping
Clinics and Mobility Labs
Clinics and Mobility Labs
Early Stage
How to make future vehicle and mobility concepts successful.
Kunder & Medarbejdere
  • Transport
Clinics and Mobility Labs
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Kunder & Medarbejdere
  • Transport
Clinics and Mobility Labs
User Experience (UX) Tests
How to improve driving and in-car user experience.
Kunder & Medarbejdere
  • Transport
Clinics and Mobility Labs
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Kunder & Medarbejdere
  • Transport
Clinics and Mobility Labs
Analytics
How to predict mobility usage and vehicle sales.
Kunder & Medarbejdere
  • Transport
Clinics and Mobility Labs
Qualitative Clinics for Mobility insights
Offering you unlimited consumer understanding on future mobility.
Kunder & Medarbejdere
  • Transport
Quality Measurement
Quality Measurement
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Kunder & Medarbejdere
  • Transport
Quality Measurement
Benchmarking Quality, Product, and Buyer Experience
Measuring up to customers’ expectations and vehicle ownership position.
Kunder & Medarbejdere
  • Transport
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Kunder & Medarbejdere
  • Medarbejdere
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Kompetencer
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Kompetencer