[Webinar 7/5] Securing the success of innovations

The webinar has been held. Watch the recording below: 



The “Job To Be Done” (JTBD) paradigm has been widely discussed since the early 2000, when Harvard professor Clay Christensen described its power in his book “Innovators’ Solution”.

Successful examples demonstrate that the JTBD approach requires more than just sound methodology. It mainly requires facilitation of teams, co-creation and deep understanding of technological capabilities connecting the business with JTBD insights.

Get inspired on Thursday the 7th of May, as our innovation expert take you through the basics on how companies can implement JTBD into their business:

  • The importance of the specific quality of JTBD insights
  • How insights can gauge creativity to solve consumers’ problems better
  • The importance of integrating the innovation agenda with JTBD projects.

Practical information:

The webinar will be held from 09.00 - 09.45 AM followed by a 15 minutes Q&A. Participation is free. You register for the session though the sign-up button at the top of the page.

Talere :

  • Jesper Christensen, Associate Director, Ipsos

    Jesper Christensen, Associate Director, Ipsos

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