Innovation & Knowledge

Customer Experience / Kundenerleben

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
14 November 2019
Automobil / Automotive
Customer Experience / Kundenerleben

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
31 May 2019

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Ipsos Update

Customer Experience / Kundenerleben

Driverless Futures?

Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
10 April 2019
Automobil / Automotive

The Future of Mobility - Autonomous, electric and shared

Mind the gap: Why what a brand promises and what it delivers matter

Features

Discover Ipsos Update

Driverless Futures?