Innovation & Knowledge

Customer Experience / Kundenerleben

Driving compliance at the frontline

This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
11 April 2022
Customer Experience / Kundenerleben

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
11 January 2022

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Ipsos Update

Driving compliance at the frontline

Putting in the Effort: Why treating customers fairly is key to business success

Discover Ipsos Update

Up close and personal: Humanising omnichannel

Got30: An Ipsos vodcast

Service with a smile?

Black Friday 2020: Time to breathe new life into the long-standing retail event

Money talks or budget walks

Cracking the code for voice commerce

Driving quality

Pictures speak louder than words: Towards a new understanding of brand choice

The Forces of Customer Experience

Staying close to your customers