Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
Delivering a Return on Customer Experience Investment: ROCXI.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
Barriers and solutions to accelerate V-Comm adoption.
Quantifying the connection between quality and loyalty in automotive purchase.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
The science of strong relationships in challenging times.
Why customer experience still matters amid COVID-19 and social distancing.
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?