Integrating retail into consumers’ everyday lives
A playbook for innovation leaders in the CPG industry.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
A new framework for understanding consumers’ propensity to switch
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Reassessing the eight motivators of purchase in the context of COVID-19.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Practical steps for making Big Data work.
Seizing the on- and off-trade opportunities beyond the crisis.
Be contactless, leverage technology, get social.