While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
Ipsos Update
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
The total product experience is driven by more than just sensory signals.
Accelerate and compound the impact of your innovations
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Integrating retail into consumers’ everyday lives
A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.