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Switzerland

Innovation & Knowledge

Konsumenten & Shopper

Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
26 February 2021
Konsumenten & Shopper

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.