What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Reassessing the eight motivators of purchase in the context of COVID-19.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Practical steps for making Big Data work.
Seizing the on- and off-trade opportunities beyond the crisis.
Be contactless, leverage technology, get social.
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
Lessons and challenges from the automotive industry.
Considerations and actions before, during and after coronavirus.
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
Doing research during a crisis allows businesses to better predict and prepare for what to do next.