Innovation & Knowledge

Konsumenten & Shopper

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.
24 March 2020
Konsumenten & Shopper

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
13 March 2020

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Ipsos Update

Konsumenten & Shopper

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
3 February 2020
Konsumenten & Shopper

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
3 February 2020
Konsumenten & Shopper

Reale Anwendungsgebiete für virtuelle Technologien

«Virtual & Augmented Reality»-Systeme können als Technologien ein Beitrag dazu leisten, Marktforschung realitätsnäher, spannender und vor allem handlungsrelevanter für unsere Kunden zu gestalten.

20 December 2019
Consumer Goods
Konsumenten & Shopper

Navigating the Online Sample Market

The pursuit of quality in sampling for research studies.
20 December 2019
Konsumenten & Shopper

Navigating the Online Sample Market

The pursuit of quality in sampling for research studies.
20 November 2019
Konsumenten & Shopper

Black Friday: Still the superhero of the shopper’s year?

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
4 November 2019
Consumer Goods
Konsumenten & Shopper

Can financial services tackle health and wellness?

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
4 November 2019
Finanzdienstleistungen
Konsumenten & Shopper

Social media monitoring the fast-paced landscape of climate change conversations

The view from online: unfiltered, uncensored & unsolicited.
18 October 2019
Konsumenten & Shopper

The future of healthcare market access: three disruptors & three enablers

What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
14 October 2019
Gesundheit
Konsumenten & Shopper

Beyond price promotions

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
1 October 2019
Konsumgüter

Innovating in challenging times: Research during COVID-19

Fashion, an ethical turning point?

Features

Discover Ipsos Update

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

The evolution of shopper behaviour in 2020

Reale Anwendungsgebiete für virtuelle Technologien

Navigating the Online Sample Market

Navigating the Online Sample Market

Black Friday: Still the superhero of the shopper’s year?

Can financial services tackle health and wellness?

Social media monitoring the fast-paced landscape of climate change conversations

The future of healthcare market access: three disruptors & three enablers

Beyond price promotions