Innovation & Knowledge

Konsumenten & Shopper

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020
Konsumenten & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.