How to adapt audience measurement methods in times of crisis.
What’s next for brands during the COVID-19 pandemic?
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
An in-depth analysis of social media usage habits worldwide.
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
How creative research can help measure and fuel long-term campaign effects
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
How early communication research enables marketers to make more creative, bolder advertising…faster.
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.