How DIY surveys are delivering faster, more cost-effective consumer insights.
The segmentation of sustainability
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
Are physicians and patients ready?
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
Four criteria for picking the right consumer insights tool for your organization.
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.