Innovation & Knowledge

New Services

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
23 September 2020
Unternehmen

Taking a stand in the age of COVID-19

A corporate communications perspective.
15 September 2020

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

New Services

Bigger innovations require bigger data

Using consumer “signals” to identify new Innovation Spaces.
11 September 2020
Konsumenten & Shopper

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020
Gesellschaft

Ipsos Update - September 2020

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
1 September 2020
Gesellschaft

Responding to COVID-19 in African Countries

The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
31 August 2020
Gesellschaft

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
5 August 2020
New Services

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.
3 August 2020
Gesellschaft

The time is now: Telehealth and rise of virtual care

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
28 July 2020
Gesellschaft

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
28 July 2020
Konsumenten & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020
Konsumenten & Shopper

A matter of fact?

Practical steps for making Big Data work.
24 July 2020