1975 - 1982
Creation of a new vision and a unique partnership
Ipsos is founded by Didier Truchot in Paris, France. One goal: to work closely with its clients.
In 1982, Jean-Marc Lech joins Ipsos and becomes co-President alongside Didier Truchot.
1983 - 1989
Ipsos becomes n° 5 in France
1990 - 1998
Expansion in Europe and in America
First acquisitions outside France; Ipsos becomes a European research company.
Ipsos expands to North America and Latin America.
Ipsos enters the U.S. in 1998 with the acquisition of the industry-leading advertising research company, ASI, and begins to globalize ASI's proprietary tools.
1999 - 2010
A multi specialist organization
In 1999, Ipsos is listed on the Paris Stock Exchange.
In 2001, Ipsos acquires NPD Marketing Research and becomes a major research player in the U.S.
In 2005, Ipsos expands into qualitative research with the acquisition of Understanding UnLtd (UU). Other acquisitions lead to expansion in online and innovation research.
2011 - 2013
Synovate a major acquisition
The acquisition reinforces the position of Ipsos with the Big Four.
Along with Synovate, Ipsos acquires MMA an industry leader in the marketing mix analytics space with a fantastic growth record.
Ipsos launches SMX, a dedicated social media practice specializing in online communities and social data analytics.
The « New Way »
Ipsos launches its New Way program to assist its client with their changes.
The Ipsos Foundation is created with a mission to enhance educational programs for underprivileged children and adolescents.
40 years of helping clients
Ipsos adopts a new tagline "Game Changers"
Ipsos acquires RDA Group, the industry leading firm dedicated to vehicle quality assessment.
Ipsos launches Ipsos Connect, which repositions its media and advertising businesses to better address the changing marketplace.
Ipsos reinforces and strengthens its advisory services practice, through the Strategy3 brand, offering consulting on consumer understanding, innovation and marketing/brand strategy.
2018 - 2019
« Total Understanding »
Ipsos starts a new transformation project aimed at achieving faster growth: "Total Understanding".