Ipsos Encyclopedia - XML
Definition: Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format readable by both humans and machines. It is designed to emphasise simplicity, generality and usability in programming and web design.
Ipsos Encyclopedia - Virtual Reality
Definition: Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and responds to that individual's actions in a natural way, usually through immersive head-mounted displays and head tracking. That person becomes part of this virtual world or is immersed within this environment.
Ipsos Encyclopedia - Device Agnostic Surveys
Definition: Device agnostic surveys are electronic surveys that deliver a consistent look and feel across a range of devices. They are used most frequently across desktop and laptop personal computers, tablets and smartphone devices. 'Device agnostic surveys' is also used to mean surveys that can be accessed by respondents on any device.
Ipsos Encyclopedia - Geo-tracking
Definition: Geo-tracking is the silent tracking of the movement of people equipped with a geo-tracking App on their mobile phone. It is often times combined with survey questions to validate locations and understand reasons for movement.
Ipsos Encyclopedia - Artificial Intelligence
Definition: Artificial Intelligence is a branch of computer science dealing with the simulation of intelligent behaviour in computers. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision (also referred as computer vision).
Ipsos Encyclopedia - Text Analytics
Definition: Text Analytics (or "text mining") uses a variety of computer and natural language processing techniques to extract usable knowledge from unstructured text data, through the identification of core concepts, opinions and trends, to drive better business decisions across the enterprise. It can be applied to any text source and is highly scalable. In fact, the more data available for analytics, the better its return on investment.