Definition: Text Analytics (or "text mining") uses a variety of computer and natural language processing techniques to extract usable knowledge from unstructured text data, through the identification of core concepts, opinions and trends, to drive better business decisions across the enterprise. It can be applied to any text source and is highly scalable. In fact, the more data available for analytics, the better its return on investment.
Device agnostic is no longer the future of online research. It’s happening now.
Auf dem 6. "Germany Chapter Meeting" teilt Atanaska Gospodinova Insights zum Thema "Procurement and RFPs".
Definition: System 1 and System 2 refer to dual process theory (DPT) a class of general theories of higher cognitive processing such as reasoning. There have been 12 different theories of DPT over the past 40 or so years and the distinction between different types of thinking has been around for well over 150 years. DPT is structured around the idea of two 'systems' (1 and 2) and proposes that two forms of processing contribute to decision-making and observed behaviour:
Definition: NPS originally stood for Net Promoter Score, but now means Net Promoter System. Net Promoter Scores are calculated using the answer to a single question, using a 0-10 scale: "How likely is it that you would recommend [brand] to a friend or colleague?" This is known the Net Promoter Score question or the recommend question.
Definition: Ethnography is a qualitative research method derived from the fieldwork practices of anthropology. It is often characterised by its emphasis on spending extended periods of time with people or groups of people to generate/create a holistic picture of cultural practices.
Definition: Customer Journey Mapping is the process of graphically diagramming components or mapping comprehensively the journey or journeys customers take as they interact with organisations, whether those interactions are marketing communications, products, service experiences, or any combination (organisation-controlled or not) that impacts perceptions of the customer experience.
Definition: Loyalty is faithfulness and a devotion to a person, country, group, organization, or cause and is the recognition of the specialness of a relationship which results in differential and more favourable treatment towards this relationship, the creation of a bond as the result of this relationship, and the defence and reinforcement of this relationship.
Ipsos Loyalty Mystery Shopping erhebt für seine Kunden die Einhaltung von Standards zur Wahrung einer einheitlichen hohen Qualität von Dienstleistungen. Auf dieser Grundlage können an allen Kontaktpunkten mit Kunden Verbesserungen vorangetrieben werden. Mystery Shopping ist eine Möglichkeit, während der Interaktion zwischen Mitarbeiter und Mystery-Kunde den Bedarf an Verbesserungen beim Kundenerlebnis zu ermitteln.
Ipsos Loyalty erfasst detailliert „Momente der Wahrheit“ bei den Kundenerlebnissen über alle Kontaktpunkte, um daraus Verhaltens-Maps der Kunden zu erstellen. Diese Maps dienen der Verbesserung der Kundenerlebnisse.