Brands need to connect with shoppers in the moments that matter most.
The definitive link between corporate reputation and better business efficiency.
Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
The contribution of existing customers to brand growth.
Leveraging your distinctive brand identity to grow your brand.
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.