Innovation & Knowledge

Customer Experience

The Five Forces of Customer Experience – The science of strong relationships

In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.
30 September 2019
Customer Experience

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
31 May 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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