Innovation & Knowledge : Media & Brand Communication | Ipsos

Media & Brand Communication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
30 May 2018
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Media & Brand Communication

Viewability Matters

What advertisers need to know about advertising viewability.
5 April 2018
Media & Brand Communication

How to Avoid an #EpicFail

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
5 February 2018
Media & Brand Communication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 December 2017
Media & Brand Communication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
1 December 2017
Media & Brand Communication

Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
27 November 2017
Media & Brand Communication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
8 November 2017
Media & Brand Communication

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
31 March 2017
Media & Brand Communication

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
21 November 2016