Innovation & Knowledge

Media & Brand Communication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
5 May 2020
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Media & Brand Communication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
8 April 2020
Media & Brand Communication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
4 September 2019
Media & Brand Communication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
27 June 2019
Media & Brand Communication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
29 April 2019
Media & Brand Communication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

12 February 2019
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
3 January 2019
Media & Entertainment
Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018
Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 July 2018
Media & Brand Communication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
25 June 2018
Media & Brand Communication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
30 May 2018