Innovation & Knowledge : Media & Brand Communication | Ipsos

Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018
Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 July 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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