We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.