Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Discover Understanding Society & CitizensSociety ticks to the tune of the capability of its citizens to partake in everyday life. Their beliefs, behaviours and concerns are shaped by, and contribute to the complex nature of interactions they have with each other and all levels of government.
Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand. In this paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.
Social Media Marketing - Turning Social Media Data Into Social Intelligence
Social data is now being used to provide side by side insight on product innovation, brand health, digital communications and path to purchase – ensuring new ways companies can further use the volume of social media data readily available.