Discover Understanding Society & CitizensSociety ticks to the tune of the capability of its citizens to partake in everyday life. Their beliefs, behaviours and concerns are shaped by, and contribute to the complex nature of interactions they have with each other and all levels of government.
The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.