Social Research & Corporate Reputation: Ipsos Public Affairs
OUR SOLUTIONS

Social Research Institute

The Social Research Institute is a world leader in understanding the perceptions of citizens, public service users and other stakeholders, including members, constituents, employees, donors, health professionals, and voters.

Client context

Bridging the gap between government and the public.
To explore what citizens and other stakeholders saying and determining their concerns.
Consulting with a myriad of stakeholders on issues of interest.
Assessing and benchmarking satisfaction with services, and measuring improvement.
Measuring the impact and outcome of programmes and policies.
Identifying the changing behaviours of citizen-consumers, and determining the trends and their implications.

    Solutions

    We design, develop and carry out customised research for clients in the government and public sector to help them make better, evidence-based decisions.

    Our expert teams in individual countries have the in-depth sector knowledge to assist decision-makers across the full range of public policy issues.

    Citizen and stakeholder consultations

    Ipsos utilises a wide variety of quantitative and qualitative methodologies including face to face, telephone, mail, online, social media, social listening, community consultations, focus groups (both in-person and online), in-depth interviews, CitizensLabs, and ethnography to solicit citizen/stakeholder opinion on a variety of top issues and concerns, and provide information and evidence that help decision makers within the public sector develop and evaluate their policies, programmes and communications.   We work with our clients to identify, segment and profile their key audiences, and understand how best to engage existing and potential audiences.  

    Performance management and improvement in public services

    We help local, regional and national government clients understand the nuances of public opinion and behaviour on social and economic issues.

    The large volume of work we do around the world provides us with the context in which to better interpret our client’s results, and giving us deeper insight and analysis.

    Policy evaluation, impact and programme assessment

    Our extensive experience of working with government and not-for-profit organisations allows us to draw on the sector-specific expertise and research techniques required to find out what impact there has been as a result of an intervention or program, identify what intervention or program works best (and in what circumstances), and determine why an intervention or program works, or doesn't work.

    International Development

    Ipsos has expertise across a range of international development and public diplomacy programme areas including: agriculture, civil society, conflict mitigation, democracy human rights and governance, economic growth and trade, education, finance and economic inclusion, environment and natural resources, human and institutional capacity development, population health and nutrition, gender, international diplomacy and cooperation, and humanitarian and disaster relief.

    Ipsos routinely conducts quantitative and qualitative general population studies, as well as targeted and elite studies, around the world. Ipsos also has significant capabilities in programme evaluation, including the development of evaluation frameworks, logic models, experimental and non-experimental impact studies, programme needs assessments, performance monitoring systems, primary and secondary data collection and analysis, and the delivery of analytical reports and strategic recommendations.

    Health

    We’ve developed strategic research programmes for government, not-for-profits, hospitals, integrated health systems, national and regional health insurers, and other health provider organisations.

    We offer a complete range of community and patient engagement services and methodologies (both quantitative and qualitative) to help healthcare providers and system leaders find the evidence they need to make informed decisions.

    We develop and conduct programme evaluations and real-time client experience studies that measure achievements (both real and perceived) and provide recommendations for continuous improvement.

    Communications, campaigns and branding research & behaviour change

    Media and Opinion Polling 

    Over the past two decades, we have built our brand to mean accuracy, truth, and insight. We conduct public opinion or market research on behalf of our clients, that is released to the media, to other stakeholders such as governments, or used in client advertising and collateral materials.

    Politics & elections

    The defining characteristic of a democracy is the citizen's right to vote and Ipsos has a wealth of experience conducting high profile political and election research. With more than 30 years’ experience in researching political attitudes, and extensive methodological expertise, we are able to provide clients with results that are insightful and stand up to scrutiny.

    Social Trends

    We help our clients to identify the deep social trends either locally or internationally. 

    The team in Australia have expertise in:

    • Large scale complex surveys with innovative information management and distribution tools
    • Other survey research (e.g. identify segments, ascertain beliefs, self-efficacy, perceived social norms, etc.)
    • Ethnographic research
    • In-depth interviews and innovative qualitative research l(e.g. visual mobile anthropology)
    • Passive monitoring and behaviour-focused data analytics (e.g. machine learning algorithms, Bayesian networks for causal analysis, etc.)
    • Behavioural analysis and behaviour change workshops
    • Intervention testing and program evaluation
    • Applied behavioural science and behaviour change training using Ipsos MAPS and 4 i framework

    MAPS: The road to behaviour change

    How does behaviour work? What roads lead to behaviour change? These are recurrent questions among public policy and decision makers seeking effectiveness both in outcomes and cost of interventions and programs. Having the right research at hand is a key step in the process to understanding behaviour in depth and designing effective interventions.

    Think MAPS for Motivation, Ability, Physical and Social environment!  In MAPS: The road to behaviour change, Ipsos reviews various areas of behavioural science such as social and cognitive psychology, experimental economics, ethology and neuroscience.

    The e-book keeps away from the hype and distortions of the ‘BeSci buzz’ to present the fundamental forces shaping behaviour from the inside and the outside, using case studies of different roads to behaviour change from around the world.

    It is also packed with links to videos and resources and PDFs to many research papers across the broad behavioural science spectrum.

     

    Ipsos Social Research Institute

    MAPS: The road to behaviour change

    How does behaviour work? What roads lead to behaviour change? These are recurrent questions among public policy and decision makers seeking effectiveness both in outcomes and cost of interventions and programs. Having the right research at hand is a key step in the process to understanding behaviour in depth and designing effective interventions.

    Think MAPS for Motivation, Ability, Physical and Social environment!  In MAPS: The road to behaviour change, Ipsos reviews various areas of behavioural science such as social and cognitive psychology, experimental economics, ethology and neuroscience.

    The e-book keeps away from the hype and distortions of the ‘BeSci buzz’ to present the fundamental forces shaping behaviour from the inside and the outside, using case studies of different roads to behaviour change from around the world.

    It is also packed with links to videos and resources and PDFs to many research papers across the broad behavioural science spectrum.

    Click here to access Ipsos’ new e-book MAPS: the road to behaviour change.

    We have also created an introduction to MAPS and the five key personal forces that shape behaviour:

    Specialist areas

    Community and Social Services

    Complex problems require strategic responses that transcend the usual boundaries between government agencies and different levels of government. 

    Engagement and Participation

    Engagement and participatory research recognises that the challenges facing our society are complex and that the entire community has a role to play in finding the solutions. 

    Evaluation

    Designing and implementing programs is a key activity of government and not-for-profit organisations.

    Government Services

    The Government Services portfolio focuses on bringing the public’s thoughts and opinions to government agencies, helping government to refine and tailor initiatives for maximum effect. 

    Healthcare and Insurance

    Biennial Syndicated Survey conducted odd-years since 1987. This large scale survey asks more than 5,000 Australians about their attitudes, satisfaction and behaviour with many aspects of the Australian health and health insurance systems.  

    Large and Complex Surveys

    Ipsos Social Research Institute has the specialist staff and experience to deliver quality research, no matter how large the sample sizes or how complex the methodologies.

    Public Health

    Ipsos Social Research Institute consultants have conducted numerous projects on diverse topics covering public health interventions and communications, and health system issues.  

    Road Safety 

    The Social Research Institute’s Road Safety unit focuses on the issues that matter to clients, road users, and policy-makers. 

    Qualitative Methods

    The Ipsos Social Research Institute provides specialist expertise in qualitative, ethnographic and participatory research methodologies. 

    Sustainable Communities and Environment

    The Ipsos Social Research Institute’s Sustainable Communities and Environment unit incorporates research into environmental topics including climate change, energy, natural resource management, water, coastal issues and waste management, as well as emergency management and risk communication.

    Tourism, Arts and Leisure 

    We support these three unique categories with research solutions to help inform evidence-based understandings of issues, planning, policy development and evaluation.

    Transport

    The Ipsos Social Research Institute’s Transport unit focuses on the issues that matter to clients, transport users, and policy-makers. 

     

    Case studies

    Think MAPS for Motivation, Ability, Physical and Social environment!  In MAPS: The road to behaviour change, Ipsos reviews various areas of behavioural science such as social and cognitive psychology, experimental economics, ethology and neuroscience.