A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Put people at the heart of your decisions.
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Four criteria for picking the right consumer insights tool for your organization.
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
Humanising omnichannel means seamless customer journeys are just the start.
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
Three focus areas for driving growth.
The power of an empathetic organisation.