Measuring and leveraging cognitive conflict to drive behaviour change.
A cross-cultural framework for emotion measurement.
From chaos to clarity.
A path to brand success.
Introducing Ipsos' unique demand space segmentation approach
Just days after the global introduction of Apple’s Vision Pro and Meta Quest 3, Belgian consumer interest in purchasing and using VR/AR-devices remains lukewarm.
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
Accelerate and compound the impact of your innovations
A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Put people at the heart of your decisions.
