Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.