A path to brand success.
Introducing Ipsos' unique demand space segmentation approach
Just days after the global introduction of Apple’s Vision Pro and Meta Quest 3, Belgian consumer interest in purchasing and using VR/AR-devices remains lukewarm.
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
Accelerate and compound the impact of your innovations
A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Put people at the heart of your decisions.
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Four criteria for picking the right consumer insights tool for your organization.
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.