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Innovation & Knowledge : Customer Experience

Innovation & Knowledge

Customer Experience

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
11 January 2022
Customer Experience

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success
23 September 2021

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A selection of the latest research and thinking from Ipsos teams around the world.

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