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Innovation & Knowledge

Media & Brand Communication

Shifting context, shifting priorities

Time for a strategic reset?
11 December 2020
Media & Brand Communication

Trust misplaced?

A report on the future of trust in media.
14 October 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Media & Brand Communication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
23 September 2020
Media & Brand Communication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020
Media & Brand Communication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
5 May 2020
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020
Media & Brand Communication

Research during Coronavirus for services, durables and technology

Innovating in Challenging Times – Issue 2
17 April 2020
Media & Brand Communication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
8 April 2020
Media & Brand Communication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
3 March 2020
Media & Brand Communication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
13 February 2020
Media & Brand Communication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
4 September 2019