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Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
31 January 2022
Media & Brand Communication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
13 December 2021

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