As competition among universities rises, many are turning to social listening to attract students and grow their brands.
The global pandemic seems to have overshadowed our attention to the climate… or has it?
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
Fostering trust, advocacy and motivation among research participants.
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis...
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.