An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis...
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
How creative research can help measure and fuel long-term campaign effects
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
Connected Health: moving in the right direction.
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?