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Innovation & Knowledge : Society

Innovation & Knowledge

Society

Speeding Between the Gates

Accelerate and compound the impact of your innovations
19 October 2022
Society

Welcome to the Metaverse

What it is now, what it will become and how you can be a part of it
13 October 2022

Features

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Economic Pulse of the World

Society

ESG: The Corporate North Star

The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
7 October 2022
Society

Introduction to the Sixteenth sitting

Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
7 October 2022
Society

The Business of Regulation

ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
7 October 2022
Society

Using AI to improve Customer Experience in the consumer beauty sector

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
3 October 2022
Society

Cultural Intelligence - How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
29 September 2022
Society

What patients and practicians say about the pains of Eczema

Today is World Atopic Eczema Day, established to enhance awareness, understanding and management of a skin condition that can severely affect patients’ health and wellbeing.
14 September 2022
Society

Ipsos Update - September 2022

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
1 September 2022
Society

Ipsos Update - October 2022

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
1 September 2022
Society

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
2 August 2022
Society

Ipsos Update – August 2022

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
1 August 2022