Innovation & Knowledge

Society

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
5 January 2021
Public Sector
Customer Experience

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020

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A selection of the latest research and thinking from Ipsos teams around the world.