Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
Riding the ups and downs of today’s omnichannel shopper landscape
Ipsos Update
A new survival strategy in an increasingly volatile world
How has the pandemic impacted the positive momentum of premium brands?
Why only some advertising gets talked about on social media and becomes famous
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
A corporate communications perspective.
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …