Innovation & Knowledge

Customer Experience

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Customer Experience

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
1 October 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.