Measuring response time for innovation and brand growth.
Opportunities and limitations for small sample sizes
Finding the right customer experience KPI for your business
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
Riding the ups and downs of today’s omnichannel shopper landscape
A new survival strategy in an increasingly volatile world
How has the pandemic impacted the positive momentum of premium brands?
Why only some advertising gets talked about on social media and becomes famous
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.