2021 Star Women in Convenience Awards

Ipsos’ Kathy Perrotta is delighted to be the Awards’ Keynote presenter, sharing recent consumption research.

As the world begins its slow pivot through the COVID transition, it’s clear that the period of lockdown will have a profound impact on how people eat, drink and shop for years to come. Behaviours that were once mandated are now routine. Values have shifted. The very idea of convenience continues to evolve.

It is essential for C&G leaders to identify and understand what has changed to create an action plan for future success. What are the big picture factors impacting your customers’ habits? How are consumers’ personal values around sustainability, community, health and quality influencing purchasing and consumption? How can the convenience channel activate against these trends? And, more importantly, what do you need to know to enhance your role as a leader and drive business in the age of conscious consumption?

Join Kathy as she outlines key macro trends shaping consumers’ consumption choices and examines how retailers and their partners can be inspired and empowered to better meet the needs, wants and values of their customers as a framework for growth. 

For more event details, please click here.

Or revisit the recording now.

Speakers :

  • Kathy Perrotta, Vice President, Canada, Marketing Strategy & Understanding-Research

Consumer & Shopper