This fourteenth edition of the Digital Marketing Pulse Survey conducted by Ipsos will delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on opinions from Canadian marketing leaders. The study also surveys consumers and integrates their perceptions into the report to help marketers understand the public’s perspectives on many of the tactics that marketers use. Topline results will provide insights on familiarity and usage, shifts in marketing spend, sources of education in this complex space, and views of evolving trends.
The Digital Marketing Pulse Report will be presented by Steve Levy, COO at Ipsos followed by a presentation from Captivate, with a perspective on digital out-of-home. Finally, a panel discussion with Q&A providing actionable insights on how Canadian marketers can leverage digital media tactics in specific ways.
For more information about attending this by-invitation only session, please click here.
Steve Levy, Chief Operating Officer, Canada