In the past, CX has been viewed as a marketing-led tactic to increase sales or improve customer loyalty. With the pandemic forcing a customer-behavior shift across traditional channels, now more than ever, a comprehensive CX strategy has become a business imperative for the entire organization.
Join Ipsos and a panel of experts as they address the business case for CX, how the C-suite is tackling the challenges of today and the overall contribution of CX to brand promise and growth.
To register now, simply visit the CMA website here.
Lesley Haibach, Senior Vice President, Canada, Customer Experience