In the past, CX has been viewed as a marketing-led tactic to increase sales or improve customer loyalty. With the pandemic forcing a customer-behavior shift across traditional channels, now more than ever, a comprehensive CX strategy has become a business imperative for the entire organization.

Join Ipsos and a panel of experts as they address the business case for CX, how the C-suite is tackling the challenges of today and the overall contribution of CX to brand promise and growth.

To register now, simply visit the CMA website here.

Speakers :

  • Lesley Haibach, Senior Vice President, Canada, Customer Experience

Consumer & Shopper