Ipsos is delighted to be a sponsor of the 2022 Canadian Gaming Summit and trade show coming up in Toronto. Serving the entire Canadian gaming industry, this annual event is built on its extensive educational program developed by educational program committees to feature subject matter experts unique to the gaming industry.
Don’t miss hearing from Ipsos’ Scott Morasch who will present: Disruption & The Changing Consumer Landscape [June 9 / 2:40pm / Hall C – Session Room 1].
Scott has been a market researcher at Ipsos for the past 20 years, focusing almost exclusively on the gaming industry. Much of Scott’s time has been devoted to helping businesses understand their players’ needs and expectations, test and validate new gaming concepts, and interpret the overall market contexts that influence gambling behavior.
Scott has worked with executives, marketers, brand managers, product, and sales managers from a wide array of provincial and state lottery organizations, casinos, systems providers, and creative agencies. He has developed bespoke market research solutions for both the land-based and e-gaming industries.
It’s no secret that the last two years have caused a massive disruption to our world. The consumer landscape has seen dramatic changes in the way people shop, purchase, interact, and entertain. We are now living in a world where “back to normal” seems like a cliché, and the fact of the matter is that there is no getting back to normal. There is only getting on with things as they are.
During his informative, research-inspired session, Scott will showcase consumer trends from several Ipsos syndicated reports detailing how Canadian consumers have changed and made different choices, and how Canada compares to other world countries on issues specific to the gambling and entertainment industries.
For more conference details, please visit the Gaming Summit website here.
In the meantime, learn more about the Ipsos Canadian Gaming Monitor 2022
Scott Morasch, SVP Client Officer, Ipsos