With award-winning creative driving 11 times the return, advertisers need to ensure their investment drives the desired behaviour change.
Recently launched in Canada, Creative|Spark will enable brands to measure the power of their creative in an agile and flexible way. True to Ipsos’ long history of communication research, Creative|Spark captures realistic attention metrics, testing ads in real environments with real distractions, and observing the reality of how people make decisions. With a sales validated Creative Effect Index, facial coding as standard, and utilizing the latest in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics so you can spark your business.
Join us for a complimentary webinar as Ipsos’ Ted Doering, Service Line Lead for Creative Excellence Canada, takes you through the solution with a live demonstration of the results dashboard.
Ted Doering, Vice President, Creative Excellence Canada