MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments.

Join us for an exclusive event featuring the author of MISFITS, Adam Sheridan, who will be in Toronto to discuss effective strategies to move beyond this impasse. He will explain that embracing the uncertainty of creativity when producing advertising is the most certain way to achieve strong business returns in the short and longer-term.

Attendees should expect to hear key findings from an Ipsos meta-analysis of thousands of ads, identifying the presence of creativity in advertising experiences and how they relate to end brand effects, framed in the misfits of the world, to understand how thinking differently and not fitting in can lead to more effective outcomes. With these data fueled observations and references to popular culture, you’ll better understand what creativity really means in advertising and the role it plays in delivering end business effects.

For more event details or to request an invite, please contact [email protected].

At Ipsos, it is our mission to use research and insights to help shape Canada. By helping brands better understand what resonates with Canadians, clients are better able to create authentic and relevant connections with consumers.