HOW & WHY PEOPLE MAKE DECISIONS
Join your friends at Ipsos, as we head back to the classroom for a half day of interesting, interactive sessions covering topics such as:
A Debate between the rational and non-rational side of choice
- Nicole Bleiwas, Flipp
- Prof. Allison R. Johnson, Ivey School of Business
- Joel Scales, Jamieson
- Brett Mcintosh, Publicis
How People Choose New Products
- Kelly Becker, Ipsos
Sponsorship’s Impact on Consumer Decision-Making
- Mark Harrison, The T1 Agency
Creating Sustainable Growth Strategies Through Behavioural Science
- Mark Berry, Ipsos
Wrapping up the afternoon there will be a presentation on how decisions will be made in the Age of Assistance
- Eric Morris, Google Canada
We look forward to seeing you there. Register now space is limited.
Registration is now closed due to the event being at full capacity. Thank you for your interest and we hope to see you next time.
[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.
[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.