[EVENT] CanadaNext, ResearchNext

Join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.

Date Wednesday October 25th, 2017
Time 3:00pm – 3:30pm: Registration
3:30pm - 5:30pm: Presentations
With cocktails to follow
Location Coast Coal Harbour Hotel by APA,
1180 West Hastings Street, Vancouver, BC

Our speakers will address the following topics:

CanadaNext

Kyle Braid will share results from Ipsos CanadaNext, a detailed study of how Canadians perceive the wave of change on the horizon, and examines forecasts and expectations for 50-future tech and demographic based scenarios.

Role of video in qualitative research

Video deliverables are often relegated to clips in presentations. Aisling Murphy will demonstrate how Ipsos is evolving the use of video to truly illuminate insights in qualitative research.

Keys to success in digital creative

Getting noticed in an increasingly cluttered digital environment is a challenge.  Kim Short will cover what we know about creative efficacy in digital, and what drives engagement.

Are consumers paying attention to your ads? 

As the media landscape continues to expand, marketers need to know what factors drive attention to their ads. This presentation by Mike Rodenburgh will cover research recently conducted about the efficacy of TV, digital and in-app advertising, and what we learned about what drives attention.

The Vega Story – Evolution of a Brand

Samantha Taylor, VP Marketing for Vega Foods, will share Vega’s journey of evolving from a local, grassroots start-up into a leader in plant-based nutrition in North America, and illustrate how consumer insights have helped pave their path for brand growth.

This event is complimentary, and by invitation only with very limited seating. Please reserve your spot today.

Register now.

Speakers :

  • Kyle Braid, Senior Vice President, Canada, Ipsos Public Affairs

  • Aisling Murphy, Director, Canada, Ipsos UU

  • Kim Short, Vice President, Canada, Ipsos Connect

  • Michael Rodenburgh, Executive Vice President, Canada
    Ipsos Marketing

  • Samantha Taylor, Vice President of Marketing, Vega Foods

Consumer & Shopper