Join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.
|Date||Wednesday October 25th, 2017|
|Time||3:00pm – 3:30pm: Registration
3:30pm - 5:30pm: Presentations
With cocktails to follow
|Location||Coast Coal Harbour Hotel by APA,
1180 West Hastings Street, Vancouver, BC
Our speakers will address the following topics:
Kyle Braid will share results from Ipsos CanadaNext, a detailed study of how Canadians perceive the wave of change on the horizon, and examines forecasts and expectations for 50-future tech and demographic based scenarios.
Role of video in qualitative research
Video deliverables are often relegated to clips in presentations. Aisling Murphy will demonstrate how Ipsos is evolving the use of video to truly illuminate insights in qualitative research.
Keys to success in digital creative
Getting noticed in an increasingly cluttered digital environment is a challenge. Kim Short will cover what we know about creative efficacy in digital, and what drives engagement.
Are consumers paying attention to your ads?
As the media landscape continues to expand, marketers need to know what factors drive attention to their ads. This presentation by Mike Rodenburgh will cover research recently conducted about the efficacy of TV, digital and in-app advertising, and what we learned about what drives attention.
The Vega Story – Evolution of a Brand
Samantha Taylor, VP Marketing for Vega Foods, will share Vega’s journey of evolving from a local, grassroots start-up into a leader in plant-based nutrition in North America, and illustrate how consumer insights have helped pave their path for brand growth.
This event is complimentary, and by invitation only with very limited seating. Please reserve your spot today.
Kyle Braid, Senior Vice President, Canada, Ipsos Public Affairs
Aisling Murphy, Director, Canada, Ipsos UU
Kim Short, Vice President, Canada, Ipsos Connect
Michael Rodenburgh, Executive Vice President, Canada
Samantha Taylor, Vice President of Marketing, Vega Foods