Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date.
How Canadians eat and drink continues to evolve. This should not be surprising given the acceleration of change that surrounds us in our daily lives. In this year’s CHATS Report (available November 2018), our investigation once again coalesces around the consumer who is the key catalyst for change demanding more from their everyday choices. As Canadians increasingly search for higher quality experiences, characterized by more fresh, real, less processed and authentic solutions that are conveniently available, a new level of decision-making engagement is emerging.
With consumers firmly in the driver seat as change agents, businesses need to continually challenge traditional norms to determine how these evolving needs and beliefs can be harnessed for positive growth or future innovation rather than merely reacting to their force. In this webinar, we will provide a high level overview of the trends and insights revealed in this year’s report. Join us to learn more about:
- Examining Need states and situational dynamics driving choices and preparation habits by Daypart
- Exploring the Evolving Personalization of Health
- YEMPS – How Millennials (and their kids) are Re-shaping Family Eating in Canada
- Modern Day Cooking Habits
Kathy Perrotta, Vice President, Canada, MSU Research