Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date.
How Canadians eat and drink continues to evolve. This should not be surprising given the acceleration of change that surrounds us in our daily lives. In this year’s CHATS Report (available November 2018), our investigation once again coalesces around the consumer who is the key catalyst for change demanding more from their everyday choices. As Canadians increasingly search for higher quality experiences, characterized by more fresh, real, less processed and authentic solutions that are conveniently available, a new level of decision-making engagement is emerging.
With consumers firmly in the driver seat as change agents, businesses need to continually challenge traditional norms to determine how these evolving needs and beliefs can be harnessed for positive growth or future innovation rather than merely reacting to their force. In this webinar, we will provide a high level overview of the trends and insights revealed in this year’s report. Join us to learn more about:
- Examining Need states and situational dynamics driving choices and preparation habits by Daypart
- Exploring the Evolving Personalization of Health
- YEMPS – How Millennials (and their kids) are Re-shaping Family Eating in Canada
- Modern Day Cooking Habits
Kathy Perrotta, Vice President, Canada, Marketing Strategy & Understanding-Research
[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.