Communication is the foundation upon which we build reputation, acquire customers or gain political allies. Effective communication can mitigate challenges and crises, change attitudes and behaviors, drive societal shifts, and grow businesses.
How do we know that our communication is indeed “effective”? We use research to test our ideas, generate new ideas, measure the impact of our campaigns, and inform our key messages and strategies.
Without research, we make assumptions about our tactical approaches which may or may not be entirely true.
Knowing the right research tools to fit your communications objectives and budget will assist professional communicators in developing and confirming that your strategies are on the right track, ethically and accurately.
Don’t miss this hands-on CPRS seminar featuring Ipsos’ Erin Roulston share best practices for conducting communications research.
For more information, or to register now, please visit the CPRS website.
Erin Roulston, Vice President, Canada, Ipsos
The Future of Work: What Do We Do?
What is the current state of optimism and anxiety as it relates to the future of work? What kinds of differences can we expect from potential winners and losers in the emerging economy? How will the digital economy impact political divisions in democratic societies? To what extent do Canadians expects government to get involved and ensure a smooth transition?
[EVENT] HW Summit
Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment — the Chinese customer — that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.