Snacking continues to be a dominant force in the renovation of Canadian eating patterns. In fact, two-thirds of our daily eating and drinking occasions throughout the day occur as a snack.
Given the breadth and voraciousness of snacking, there is no doubt that this phenomenon is complex and often difficult to describe. It is precisely because this occasion is such an elusive and evolving concept, that ongoing investigation of consumers’ needs, behaviours and situations driving item choice is required to bring coherence to our ‘in-betweening’ habits.
Join us for a complimentary webinar featuring data sourced from the Ipsos FIVE Canadian Snacking Nation 2018 report released in June of this year. In this year’s Webinar, we will address:
- Emerging Snacking Trends
- The Snacking Daypart Landscape
- Family Snacking
- The Mindful Approach to Snacking
Snacking information and insights from the report are coalesced from the Ipsos FIVE consumption tracking study. FIVE is a daily diary tracking eating and drinking behaviour across all categories, dayparts and venues among 20,000 individuals annually. We also capture attitudes, situational dynamics, health statuses and purchase habits driving item choice at snacking dating back to 2013.
Register today: Canadian Snacking Nation 2018
Kathy Perrotta, Vice President, Canada, MSU Research
[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.
[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.