Are you interested in hearing the latest research results from Ipsos’ study of Canadian consumer attitudes towards corporate citizenship and cross-sector partnerships? Then join us at 4th annual gathering of corporate citizenship professionals, Companies & Causes!
Last year we reported a direct link between the perception people have of a company and cause marketing. One quarter (26%) said they would be proud to do business with a company that supports a good cause, and mentioned these companies as top-of-mind for doing so: Canadian Tire (14%), Tim Hortons (14%), and McDonald’s (8%). As for the best tactics for cause marketing, the number one reason why someone decides to donate is because it is easy to do so, with 29% donating at a cash register.
This year, Ipsos and Companies & Causes have partnered again to field another round of this study examining Canadians’ perspectives as consumers and employees. Results of the study will be premiered at the conference.
Click here for conference and registration details.
To read more results from last year’s study, please click here.