Tremendous growth in snacking has resulted in Canadians’ re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating together with enjoyment and indulgence.
More than two-thirds of all consumption occasions occur outside of and in-between traditional meals, as snacks. As consumers frequently engage in snacking behaviour, there is a growing necessity to understand with increased specificity and by occasion what the individual consumer of today demands from his or her choices, particularly since snacking is such a solo and personal behaviour.
Only FIVE’s ongoing daily capture of what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
Join us for a complimentary webinar featuring highlights from our Spring 2019 report, with new data exploring:
- Snacking Basics
- Alternative Protein Snacking
- Winners from Premium & Organic Growth
- The Away from Home Opportunity
- Gen Z Cohorts Coming of Age
Register today. Space is limited:
The Future of Snacking: Bite-Size Insights
*This webinar will not be recorded and available on demand thereafter. Don’t miss your opportunity — join us for the live session on June 25.
Kathy Perrotta, Vice President, Canada, Marketing Strategy & Understanding-Research
[WEBINAR] Renovation of Consumption Routines: Investing for Future Growth
Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date. Don’t miss out!