When Canada legalized cannabis in October 2018, 78% of Canadians said that they thought cannabis consumption would increase. The reality is that consumption has barely increased at all. As a result, the stakes are even higher now for new products, formats and methods of delivery in the cannabis space. Indeed, increases in category volume will require successful innovation in the cannabis space.
Join us for a complimentary webinar focused on what the barriers are for increasing cannabis consumption, and how companies might mitigate risks and maximize the chances of success when launching new cannabis products once edibles become legal in October 2019. Hear lessons learned from decades of testing new product concepts and what are the key determinants for a successful introduction of a new product.
Michael Rodenburgh, Executive Vice President, Canada
Kelly Becker, Senior Vice President, Canada, Innovation