The consumption of content has fundamentally changed, and this raises difficult questions for marketers.
Join Ipsos and other industry leading marketing, advertising and media colleagues to learn, share and discuss how to succeed in communicating effectively to your consumers.
|Date||Wednesday October 18th, 2017|
|Time||4pm – 6pm with cocktails to follow|
|Location||Bell Tiff Lightbox (Malaparte), 6th Floor, Toronto, ON|
The onslaught of media options available to consumers has changed the way advertising works; consumers are less likely to just sit back and wait for marketers to shout their brand messages at them. They seek out the content and messages they want to hear. In this new economy, attention is the currency of choice.
Ipsos has recently conducted ground breaking-research to understand what factors contribute to the breakthrough of advertising, and how those factors vary across various touchpoints. We have developed learning and insights from this research to help advertisers and marketers understand how they can maximize their effectiveness in today’s digital ecosystem.
Gordon Bingham, President, Ipsos Connect Canada
Ross Hugessen, SVP, Ipsos Connect Canada
David Allard, VP Integrated Marketing, The Coca-Cola Company
Laurie Young, CEO, Ogilvy Canada
Alyson Walker, VP Brand Partnerships, Bell Media
This event is complimentary, and by invitation only with very limited seating. Please reserve your spot today.
Click here to view the agenda handout.