Innovation & Brand Strategy: Ipsos Marketing

Innovation & Brand Strategy: Ipsos Marketing

OUR SOLUTIONS

Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behaviour, develop brands, services and products and optimise the allocation of their marketing expenditures.

Lottery & Gaming Research With over 25 years of North American specialized lottery & gaming research, Ipsos continues to dedicate a team to this industry to bring the best of all Ipsos’ solutions to help clients retain and grow their player base; a significant challenge as this industry is faced with continuously emerging technologically based entertainment alternatives. Read more