Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

The author(s)

  • Kathy Perrotta Vice President, Canada, Market Strategy & Understanding – Research
  • Asad Amin VP, Canada, Marketing Strategy & Understanding
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Featuring insights from Ipsos’ food and beverage trackers including CHATS, Kathy Perrotta explores shifts in eating routines and offers tips for targeting lucrative cohorts.

  • Enter the transition era focuses on new research insights to illustrate how Canadians are slowly shifting back to 'normal' and the opportunities that exist for brands.
  • Conscious consumption: Offering Canadians convenience without compromise is a keynote presentation by Kathy at the 2021 Star Women in Convenience Awards. Kathy outlines key macro trends shaping consumers' consumption choices and examines how retailers and their partners can be inspired and empowered to better meet the needs, wants and values of their customers as a framework for growth.
  • What About Lunch? Breakfast and dinner have been winners over the course of the pandemic—but what’s happening with the mid-day meal, and what’s the opportunity? In this article, Kathy explores what the research is telling us.
  • Back to traditional meal routines: Over the past five years, traditional eating patterns centered around the classic concept of "three square meals a day" had slowly eroded in favour of more frequent meals and snacks throughout the day. Shifts away from the classic meal consumption culture were born from a confluence of evolving needs and dietary preferences, increasing time pressures and competing commitments, highlighting the transformation of modern-day lifestyle dynamics.
  • Are you ready for the new kids on the block? While the pandemic experience has prompted change across the generations, it potentially stands to have the biggest long-term effect on activities and attitudes of Gen Z consumers, now aged 11 to 24 years old or those born between 1997 and 2008 (though that definition may vary slightly depending on who you ask). The cohort currently represents almost 20% of the Canadian population.

Want more food insights? Check out Asad Amin's article - Restaurants can capitalize on soaring consumer confidence - featuring insights and trends from Ipsos' Foodservice Monitor. 

The author(s)

  • Kathy Perrotta Vice President, Canada, Market Strategy & Understanding – Research
  • Asad Amin VP, Canada, Marketing Strategy & Understanding

Consumer & Shopper