Engaging with Millennials

In a word or two, it can be said that Millennials are ‘image curators’. So what can brands do to better engage with them?

Engaging with Millennials

The author(s)

  • Luc Durand President / Président, Quebec
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View this video interview segment to hear Ipsos’ Luc Durand share a few truths about Millennials that people don’t understand, which Canadian brands are connecting with them most successfully, and tips on how brands can appeal with them.

Simply put, Millennials are very vocal about what they want, and their use of social media as a platform to create major trends is a powerful tool. Brands must go beyond meeting their needs as consumers, but rather understand their emotional drivers. 

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The author(s)

  • Luc Durand President / Président, Quebec

Consumer & Shopper