Thirsty for Insight? A Webinar Featuring FIVE Beverage Trends

View this webinar for a snapshot of Canada’s beverage consumption market, including both alcoholic and non-alcoholic varieties!

Thirsty for Insight? A Webinar Featuring FIVE Beverage Trends

The author(s)

  • Darin Chartrand Senior Account Manager, Canada
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The consumption of both alcoholic and non-alcoholic beverages has shifted. The old ways of appealing to consumers’ needs and habits no longer equals success in 2017 and beyond.

Now is the time to renew your knowledge on what Canada’s beverage consumers are THIRSTING for. Topics covered include:

  1. Overview of Canadian Beverage Landscape
  2. FIVE Key Trends Influencing Consumer Choice
    – Less Sugar, More Water
    – Packaging Priorities
    –Thirst for Authenticity and Premium
    – Naturally Healthy
  3. Evaluating Shifting Alcohol Drinking Patterns
  4. What is Ailing Alcohol within Foodservice Channel
  5. Perfect Food Pairing Partners
  6. The Impact of Emerging Cohorts (YEMPS and Visible Minority Cohort)
  7. The Beverage Energy Equation
  8. Proliferation of Snack Beverages

 

Why did we host this session? Because having a broad and deep understanding of the new value proposition guiding consumers’ decisions about what to drink, can help you keep your brand top of mind among consumers’, who today, are increasingly proactive, selective and demanding in their choice among the vast array of competing offerings all vying for Share of Throat.

The author(s)

  • Darin Chartrand Senior Account Manager, Canada

Consumer & Shopper