Canadians love for Frozen Treats on a warm summer day remains strong. Consumption rates of Hand-held & Stick Frozen Novelties have grown since 2014 driven by strong Spring/Summer performance at afternoon and evening snack. Though traditional formats of Ice Cream or Yogurt (in a dish or a cone) have softened since 2014, they still dominate consumer choice when compared to their portable counterparts in the Fall Winter Months having the highest consumption rates after Dinner. Learn more on how to increase consumption rates of your products by targeting alternative uses, dayparts and seasons.
|Seasonal Eat Rates of Frozen Confectionary by Type|
|Total Frozen Confections||Box/Carton
|Frozen HH/Stick Novelties|
Data Source: Ipsos FIVE, Measure: % of Eating Occurrences Indexed to Total, All Venues
Data Period: R'12 Months ending March 2017
Frozen HH/Stick Novelties = Ice Cream Bars, Cups, Sandwiches, Fruit/Juice Bars, Yogurt Bars, Frozen Cones, AO Single Serve Formats