FIVE Food Fact: Summer Trends

Would you be surprised to learn that Frozen Treats are not just a summer-time favourite?

FIVE Food Fact: Summer Trends

The author(s)

  • Kathy Perrotta Vice President, Canada
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Canadians love for Frozen Treats on a warm summer day remains strong. Consumption rates of Hand-held & Stick Frozen Novelties have grown since 2014 driven by strong Spring/Summer performance at afternoon and evening snack. Though traditional formats of Ice Cream or Yogurt (in a dish or a cone) have softened since 2014, they still dominate consumer choice when compared to their portable counterparts in the Fall Winter Months having the highest consumption rates after Dinner. Learn more on how to increase consumption rates of your products by targeting alternative uses, dayparts and seasons.

Seasonal Eat Rates of Frozen Confectionary by Type
  Total Frozen Confections Box/Carton
Ice Cream/Yogurt
Frozen HH/Stick Novelties
Total SEASONALITY 100% 100 100
Spring/Summer 75% 93 116
Fall/Winter 25% 124 59

Five Food Marketing
Data Source: Ipsos FIVE, Measure: % of Eating Occurrences Indexed to Total, All Venues
Data Period: R'12 Months ending March 2017
<80=under-indexed 120+=Over-Indexed
Frozen HH/Stick Novelties = Ice Cream Bars, Cups, Sandwiches, Fruit/Juice Bars, Yogurt Bars, Frozen Cones, AO Single Serve Formats 

The author(s)

  • Kathy Perrotta Vice President, Canada

Consumer & Shopper