Brand purpose has been a hotly debated marketing topic for the last 10 years, celebrated as a business model for growth and debunked as cod strategy in equal measure. For example, one argument for brand purpose often fueled by assumption is that millennials are immune to advertising and dislike large institutions. This and other assumptions are increasingly found to be lacking in substance, and therefore we pause to reexamine the concept of brand purpose with a level head, from the perspective of what really drives brand growth – people.
[Event] Canadian Gaming Summit
Join Ipsos’ Paige Schoenfeld who will be co-presenting with the BCLC sharing research highlights from a study examining the market potential of Millennials. In fact, you’ll hear why the results drove the BCLC to re-think player acquisition and create new strategies around advertising, player segmentation and product strategy.